Investors, Builders<br /> and Believers Investors, Builders<br /> and Believers

Investors, Builders
and Believers

North Equity is a venture equity firm that builds, cultivates
and scales transformative digital media brands
Learn More
Investors,<br /> Builders &<br /> Believers Investors,<br /> Builders &<br /> Believers

Investors,
Builders &
Believers

North Equity is a venture equity firm that
builds, cultivates and scales transformative
digital media brands
Learn More
Investors,<br /> Builders &<br /> Believers Investors,<br /> Builders &<br /> Believers

Investors,
Builders &
Believers

North Equity is a venture equity firm that
builds, cultivates and scales transformative
digital media brands.
Learn More
Investors, Builders<br /> & Believers Investors, Builders<br /> & Believers

Investors, Builders
& Believers

North Equity is a venture equity firm that builds, cultivates
and scales transformative digital media brands.
Learn More
Investors, Builders<br /> & Believers Investors, Builders<br /> & Believers

Investors, Builders
& Believers

North Equity is a venture equity firm that builds, cultivates
and scales transformative digital media brands.
Learn More
Investors, Builders<br /> & Believers Investors, Builders<br /> & Believers

Investors, Builders
& Believers

North Equity is a venture equity firm that builds, cultivates and
scales transformative digital media brands.
Learn More

Strategic Focus

Our team is dedicated to focusing on the relevance of digital media and the success of iconic media brands that operate at the intersection of advanced technology and data. As private investors and operators, we concentrate on strategically building on our brand’s market leading positions, optimizing cash flow and transforming the digital content landscape.

Smart Goes North

Wise investments are founded on
proven experience.

We envision a world where media brands and content creators can thrive to lead digital media experiences forward. Intelligent, strategic growth happens when the intention of investors aligns with a dedication to growing companies the right way. Our best practices help align investors, executives and employees. We’re driven to help companies stay focused on perpetual growth and bottom line results. Our expertise in media operations, data activation and audience technologies results in value creation and operating efficiency.

Our Brands

We believe in the power of high quality trusted content. To that end, we enable digital media brands and editorial professionals to scale audiences and engagement. Our iconic, and beloved automotive, home, outdoors, enthusiast, and military brands represent a combined audience of more than 40 million monthly unique visitors.

Performance

BobVila.com has experienced significant growth since joining North Equity
with traffic and revenue increasing by 115% and 108%, respectively.

Since 2019, The Drive has reaped the benefits of North’s investment in content, technology and product, growing its audience over 130% in less than two years - from 5.4 million users monthly in January 2019 to 12.5 million in September 2020. TheDrive also touts nearly 2 million subscribers on its YouTube channel.

0%

YOY Session Growth on BobVila.com

0%

YOY Revenue Growth for BobVila.com

0%

Unique Visitor Growth for The Drive

Stakeholder Perspective

“We believe in building a new type of media company. One that gives editorial teams the innovative technology, capital, and support they need to grow while implementing an equity structure to make every employee a shareholder. We also pride ourselves on hiring great people and being as transparent with them as possible. This combination yields a healthy and collaborative work environment as much as it does a thriving business, and it’s one of the many reasons I value my involvement with North.”

– Lance Johnson, Operating Partner