Investors, Builders<br /> and Believers Investors, Builders<br /> and Believers

Investors, Builders
and Believers

North Equity is a venture equity firm that builds, cultivates
and scales transformative digital media brands
Learn More
Investors,<br /> Builders &<br /> Believers Investors,<br /> Builders &<br /> Believers

Investors,
Builders &
Believers

North Equity is a venture equity firm that
builds, cultivates and scales transformative
digital media brands
Learn More
Investors,<br /> Builders &<br /> Believers Investors,<br /> Builders &<br /> Believers

Investors,
Builders &
Believers

North Equity is a venture equity firm that
builds, cultivates and scales transformative
digital media brands.
Learn More
Investors, Builders<br /> & Believers Investors, Builders<br /> & Believers

Investors, Builders
& Believers

North Equity is a venture equity firm that builds, cultivates
and scales transformative digital media brands.
Learn More
Investors, Builders<br /> & Believers Investors, Builders<br /> & Believers

Investors, Builders
& Believers

North Equity is a venture equity firm that builds, cultivates
and scales transformative digital media brands.
Learn More
Investors, Builders<br /> & Believers Investors, Builders<br /> & Believers

Investors, Builders
& Believers

North Equity is a venture equity firm that builds, cultivates and
scales transformative digital media brands.
Learn More

Strategic Focus

North’s investment team has extensive experience as private investors and operators at the intersection of technology, data, and digital media. Since it was founded in late 2018, North has managed the acquisition of 15 digital media brands for Recurrent Ventures and will continue making strategic acquisitions and investments across the digital media and technology landscape. As private investors and operators, we concentrate on strategically building on our brand’s market-leading positions, optimizing cash flow, and transforming the digital content landscape.

Smart Goes North

Wise investments are founded on
proven experience.

We envision a world where media brands and content creators can thrive to lead digital media experiences forward. Intelligent, strategic growth happens when the intention of investors aligns with a dedication to growing companies the right way. Our best practices help align investors, executives and employees. We’re driven to help companies stay focused on perpetual growth and bottom line results. Our expertise in media operations, data activation and audience technologies results in value creation and operating efficiency.

Our Brands

We believe in the power of high-quality trusted content. This is why our investment portfolio includes Recurrent Ventures, the parent company of best in class digital brands, and Empire Software, a SaaS platform that specializes in servicing media brands.

Performance

BobVila.com has experienced significant growth since joining North Equity
with traffic and revenue increasing by 115% and 108%, respectively.

Since 2019, The Drive has reaped the benefits of North’s investment in content, technology and product. The Drive has grown its audience by over 165% in a little more than two years - from 3.9 million users monthly in April 2019 to 10.3 million in June 2021. The Drive also touts nearly 2 million subscribers on its YouTube channel.

0%

YOY Session Growth on BobVila.com

0%

YOY Revenue Growth for BobVila.com

0%

Unique Visitor Growth for The Drive

Stakeholder Perspective

“We believe in building a new type of media company. One that gives editorial teams the innovative technology, capital, and support they need to grow while implementing an equity structure to make every employee a shareholder. We also pride ourselves on hiring great people and being as transparent with them as possible. This combination yields a healthy and collaborative work environment as much as it does a thriving business, and it’s one of the many reasons I value my involvement with North.”

– Lance Johnson, CEO of Recurrent Ventures