Press Release

The Drive to Spotlight Asian Voices in Celebration of AAPI Heritage Month

May 7, 2021 (New York, NY)—The Drive will be celebrating the Asian American Pacific Islander community throughout May with a series of profiles on prominent members of the automotive industry and car enthusiast culture.  

The editorial initiative will be overseen by The Drive’s Deputy Editor, Kristen Lee and Editor-in-Chief, Kyle Cheromcha. The series of profiles will be published throughout the month with the intention of honoring and lifting up AAPI voices to promote diversity within the car community.

“I have always felt at home around cars and I know others do, too. With the continued attacks on the AAPI community, this initiative felt like a good way for us to reclaim the narrative in a positive manner,” said Lee. “We want to shine a light on folks who have made a name for themselves in the automotive sector. Hopefully, it will send the message that Asians can and do belong here.”

The profiles will be published twice a week, starting with the influential photographer Larry Chen. It will also feature Jodi Lai (Editor-in-Chief, AutoTrader Canada), Ken Gushi (professional driver and stunt driver), and Sean Lee (entrepreneur and founder of Purist Group, a non-profit organization). 

“When Kristen raised the idea, I knew we had to make it happen. It’s a little different than our everyday coverage of news and car culture, but seeing the overwhelmingly positive response to her introductory story—especially from other AAPI folks—just reaffirmed our decision,” said Cheromcha. “Undertaking this series has also helped us reexamine how we can use our platform to give a voice to underrepresented communities, now and in the future.”

More information about this initiative can be found here

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ABOUT THE DRIVE 

The Drive was launched in 2015 when /DRIVE, a popular YouTube channel featuring leading industry figures Chris Harris, Mike Spinelli, and Alex Roy, transformed into a full-fledged online car magazine. Today it is the internet’s premier destination for news about the automotive industry, technology, car culture and product reviews. The Drive has earned accolades and support from advertisers such as Volvo, eBay Motors, Dodge, Jaguar, and Lexus. Since being acquired by North Equity LLC in 2018, The Drive has continued to grow its audience and expand its content offerings across video and written content, growing its audience over 120% in less than two years. Among its editorial verticals is The War Zone, a powerful defense site run by Tyler Rogoway, who is one of the military sector’s most influential journalists. The War Zone’s singular analysis of breaking defense news, as well as its deep insider view of developing military technology, has made it an authority in the category. The Drive is part of Brookline Media Inc., a portfolio company of North Equity LLC that includes Car Bibles, and Task & Purpose.

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