Press Release

Camden Media Signs New Licensing Partner to Produce Outdoor Life Footwear

February 4, 2021 (New York, NY) — Outdoor Life has agreed to terms with SCL Footwear Group to produce men’s, women’s and children’s footwear, announced Richard Oren, Head of Licensing at Camden Media. 

SCL Footwear Group is based in New York City, and is a leader in the licensed footwear segment. SCL employs the best design and manufacturing standards and effectively service retailers at all levels. They will be creating footwear across multiple categories, including hiking and trail boots, everyday casual, and slippers, all of which will be available in men’s, women’s and children’s sizes.

“SCL Footwear Group is a premier manufacturer who appreciates the appeal and trust of the Outdoor Life brand. Their shoes will be the perfect fit for the backcountry warriors of Outdoor Life, as much as for those who appreciate a weekend hike in the woods,” said Oren. “We’re excited to have found a partner who can help us continue to expand the brand and leverage the growing enthusiasm toward outdoor activities.” 

“Outdoor Life is a historic and authoritative voice in the outdoor industry. We feel that our track record of producing durable and comfortable footwear, combined with their expertise and passion for the outdoors, will help us create a unique and popular line of shoes,” said Joe Safdeye, Executive Vice President, SCL Footwear Group.

Outdoor Life shoes are expected to launch in the U.S. and Canada with distribution to mass, specialty, off-price, and e-commerce channels in the fall of 2021. This is the latest development in Outdoor Life’s licensing program, which includes partners currently selling T-shirts and hats, loungewear for men, and Jerky Dog Treats. Sportswear, outerwear, bags, camping, and outdoor products are expected to arrive at retailers beginning this spring. Manufacturers and partners seeking opportunities with Outdoor Life can contact Richard Oren at for more information.