North Equity Acquires Task and Purpose to Expand its Digital Media Footprint in Military

Latest add-on will complement The War Zone to create one of the leading destinations for active duty, veteran and defense content with a monthly audience of over 11 million

New York — October 2, 2020 — North Equity, a leading digital media venture equity firm, today announced it has acquired Task & Purpose, one of the most trusted sources of news and content for active-duty military personnel and veterans, and Military Spouse Fest, which hosts the largest virtual and in-person events for military family members. Both businesses will join The War Zone, The Drive, and Car Bibles under North Equity’s Brookline Media holding company, which has aggregated some of the largest and most valuable audiences in the automotive and military verticals.

The combination immediately creates one of the largest footprints in the military market, with Task & Purpose dedicated to supporting current and former service members, The War Zone covering the intersection of defense, military technology and foreign policy, and Military Spouse Fest engaging military family members. Together it reaches over 11 million unique visitors and delivers over 15 million page views monthly.

“We’re thrilled to be adding Task & Purpose and Military Spouse Fest to Brookline Media and to be pairing them with The War Zone and The Drive. Their reputation within the military community is second to none and we’re excited about expanding their mission of supporting those who serve and put their lives at risk for our country.”

Andrew Perlman

Managing Partner, North Equity

Task & Purpose was founded in 2014 with a mission to inform, engage, entertain, and stand up for active-duty military members, veterans, and their families. The site quickly became one of the most trusted sources of news and investigative journalism across the military. Military Spouse Fest was founded in 2012 to help military spouses and family members with the challenges they face and hosts events nationwide.

“I launched Task & Purpose to give a platform and voice to our remarkable servicemen and women,” said Zach Iscol, Task & Purpose co-founder. “And I could not be prouder of all the team has achieved, from taking on difficult topics like sexual harassment and how we care for our sick and wounded to supporting Gold Star families and telling the stories of unsung heroes and fallen warriors, and so much more. With North Equity’s expertise in digital media, complementary audiences, and passion for supporting our nation’s troops, I couldn’t think of a better team to be working with moving forward to take Task & Purpose and Military Spouse Fest to the next level.”

Both entities will leverage North Equity’s proprietary operating model, which has resulted in over 300% growth in digital traffic to The Drive and The War Zone over the past two years. Task & Purpose will complement The War Zone, which is the well-established thought leader covering the intersection of defense, technology, military strategy, and foreign policy.