Strengthens North’s presence in the home vertical and adds specialty and outdoor to their growing portfolio, which now reaches a combined audience of over 40 million monthly unique visitors
New York — October 6, 2020 — North Equity, a leading digital media venture equity firm, today announced that it has acquired a number of media brands from Bonnier Corporation. The acquisition includes Popular Science,Popular Photography, Saveur, Outdoor Life, Field & Stream, Better You and Interesting Things.
The additions complement North Equity’s robust home platform, where Saveur will join BobVila.com and Kitchenistic to form a new food category. They will also create a new specialty media vertical under Popular Science and Popular Photography, and expand North’s growing footprint in the military, tactical and outdoor verticals, where it recently added Task & Purpose, one of the leading digital media properties for active-duty military and veterans.
North Equity, Managing Partner
The brands being acquired include three 100-plus-year-old publications—Popular Science, Outdoor Life and Field & Stream—and represent some of the most trusted voices in science, outdoor and food. Collectively, they engage nearly 10 million monthly online unique visitors, another 15 million followers on social media, and have 1.7 million loyal print subscribers.
CEO, Bonnier Corp
North Equity is committed to developing high-quality, trusted content, while empowering media brands and content creators to scale audience and engagement. North will be applying its proprietary operating model and technology platform—which have resulted in profitable, triple-digit year-over-year traffic and revenue growth in its home and auto platforms, which includes BobVila.com and The Drive—to grow the legacy of the acquired brands and position them to thrive into the future.
Baker McKenzie and Bailey Duquette advised North on this transaction.