Because<br />
Foundations<br />
Matter Because<br />
Foundations<br />


North Equity has built its firm on the belief
that success is built on core pillars that create
great outcomes for investors, executives
and team members.

Stakeholders Matter



Deserve transparency and communication that is informative, relevant and comprehensive.


Deserve to work in an
environment that
empowers independent
thought and action.


Deserve a commitment to
performance and an
alignment of values to
drive growth.


Deserve the best
possible content,
community and media

Values Matter

If nothing else, you can build on truth. We believe that a growth mindset and being ethical are not mutually exclusive. We always work tirelessly to find the solution that is most fair for all parties. We believe the best way to navigate in any economic upswing and downturn are by staying true to your values.


Leveraging our proprietary best practices and insights, we enable content creators to develop the engaging material that attracts audiences, leading to increased viewership and company growth. Our process is rooted in our playbook which helps us assemble stronger teams, implement our best-in-class programmatic ad tech stack, develop an affiliate e-commerce and review platform, all of which results in CPL and CPA monetization. With evergreen content and a proven, robust SEO strategy, we find the most return on our investment.

Experience Matters

Our proven success is a direct result of putting our collective knowledge and acumen to work for the
success of our investors. Our experience in generating positive outcomes and creating enterprise value
results in win / win scenarios for investors, executives, and employees alike.

Investor across enterprise and consumer tech sectors. Advisor at Sky9 Capital. Formerly CEO Waterfall, Technology Venture Capital at E*TRADE, Technology M&A at Goldman Sachs.

Matt Sechrest


Executive and investor across consumer, licensing and media properties. Formerly CEO XpresSpa (NASDAQ: XSPA,) and Vringo (NASDAQ: VRNG), VP of BD EMI Music, VP Classic Media.

Andrew Perlman


Investment, finance and operations executive across enterprise SaaS, professional services and investment banking. Formerly Upland Software, Waterfall, Morgan Stanley, Wells Fargo Securities, and Robert Half.

Matthew Close


Investor and operating executive. Formerly Head of Corporate Development at Naspers (Tencent,, VP at Nokia, GM at Yahoo in London. Active angel investor in the USA and Europe.

Lance Johnson

CEO of Recurrent Ventures

Digital Media, SaaS, Executive, Investor & Entrepreneur. Founder and former CEO Praetorian Digital, Board Member and Former CEO at Lexipol. Thought leader and speaker on digital media monetization.

Alex Ford


M&A, investment, and operations associate across internet, digital media, and SaaS sectors. Formerly Sandfox Advisors, Telos Advisors, Cascadia Capital, and Russell Investments.



Curtis Strand

Private Equity Senior Associate

M&A and financial operations analyst with a bachelors degree in Management and Financial Engineering from Dartmouth College.

Ben Martin

Private Equity Analyst